Monthly Archives: July 2022

Amazon Prime Day has become one of the biggest annual shopping events of the year since its inception in July of 2015. It is a testament to how powerful Amazon is in the retail marketplace that it was able to essentially create its own holiday each summer that is exclusively available to Amazon Prime members.

The date for Prime Day this year is July 12-13, per Amazon’s recent announcement.

That said, Amazon Prime Day 2021 was held Monday, June 21 through Tuesday, June 22, 2021. That’s unusual timing for the sale. If Amazon chooses to repeat the early timing for its Amazon Prime Day 2022 sale, it’s possible that Prime Day could fall on Monday, June 20 and Tuesday, June 21, 2022.

In 2021, consumers purchased $11.2 billion worth of goods on Amazon during Prime Day, up 7.7% from $10.4 billion in 2020. But consumers also shopped with other retailers during the Amazon-manufactured retail holiday. Here’s a full data analysis of Prime Day, according to digitalcommerce360.

This guide will cover everything you need to know — tips to maximize profits, key metrics to monitor, promotional tools to increase reach and more — to prepare for Amazon Prime Day 2022.

Prime Day Tips, Strategies and Reminders

1. The Cost of PPC Campaigns Are Astronomical

Amazon’s Prime Day brings millions of customers to Amazon looking for savings, and it also brings out plenty of competition among sellers fighting for those customers’ eyeballs. This means that your normal PPC campaigns will almost certainly be affected, especially in the more competitive keywords where some sellers might be increasing their budget for the event.

Unfortunately, advertising costs have grown exponential. Of the first 20 products a shopper sees, only four are organic results. Costs have risen so high, that sellers spending upwards of $10m on advertising are now spending $0 per month on advertising!

We are Amazon’s #1 drinkware supplier. In 2022 we will sell over 4 million tumblers and water bottles.

Over the past few years, we have spent over $10 million on Amazon ads.

This month our budget went to $0.

A thread about our change of heart with Amazon Advertising:

— Bryan Porter (@jbryanporter) March 25, 2022

Carefully consider your PPC strategies leading up to Prime Day so that you aren’t caught off guard without a plan or a budget. In some cases, especially for your best-selling and highest-margin items, it may be worth it to pay the extra money to stay competitive for your highest performing keywords. But in other instances you may be better off reallocating your advertising funds into other keywords or different products. Test different options out in the weeks leading up to Prime Day so that you can see what PPC strategies are most likely to increase sales in advance.

2. Confirm That All of Your Listings Are Optimized

You only get one shot at a first impression, and that first impression is going to be pretty important considering how many of them you will be making on Prime Day 2022. Any important keyword that you leave out of your title or a confusing picture may lead to dozens or even hundreds of potential customers clicking on a competitor’s listing instead of yours. And when they have clicked on your listing, any confusion in the description or issues with the product page could lead them to buy from a competitor instead of you.

Occasionally combing through your listings for any imperfections or areas for improvement is a good habit to get into anyway. Prime Day coming up gives you a great reason to do so across your entire Amazon store.

Related: Amazon A+ Content: 4 Best Practices to Inspire Your Product Listings

3. Consider Including Product Inserts in Your Packaging

Including product inserts in your Amazon products is a great way to market your brand and to take advantage of the increase in sales that you will experience on Prime Day. By including information about how your customer can reach you or a coupon on their next purchase, you can separate yourself from other brands, generate more product reviews and convert more of your buyers into repeat customers.

4. Price Your Products to Compete

Prime Day is all about savings from the consumer’s perspective. Obviously turning a profit is always the goal from the seller’s perspective, but on Prime Day there can be a strong case made for quantity over quality of sales. Generating a large number of sales with competitive pricing may cut into your short-term ROI, but the product reviews, brand recognition, and product ranking boosts you receive from these sales will pay dividends in the long run. Keep close tabs on how your top competitors are pricing their products and make sure to stay competitive with them on products that you can afford to do so.

5. Advertise and Promote on Non-Amazon Platforms

There is no better time to use advertising and social media promotions than Prime Day. The holidays are a great time to use these tools too, but during the fourth quarter you are competing with all retail stores. Since Prime Day is exclusive to Amazon, many sellers focus their entire advertising budgets on PPC campaigns. Instead, some savvy sellers use other tools like Facebook Advertising or discounts on social media to drive traffic to their product listings. Side step competitive Amazon PPC bidding wars and experiment with offsite ads that funnel customers directly to your product listings and seller store.

6. Prepare Your Website and Social Media Platforms

Now is the time to act if you’ve been waiting on starting a website for your brand or being more active on social media. As mentioned above, Prime Day 2022 offers a golden opportunity to reward your community for their loyalty with additional savings. It’s also a great time to let people who aren’t already part of your online community see the benefits of joining. Amazon sellers who effectively utilize off-Amazon advertising tools open the door to boosting their Prime Day sales and building momentum going into the third and fourth quarters of the year.

7. Study What’s Hot and Current Trends…

Identifying Amazon trends is easy thanks to Amazon itself. Using the “All” drop-down menu in the top left corner on Amazon’s main page, you can easily access products that are “Best Sellers,” “New Releases,” and “Movers & Shakers.” These valuable pages let you navigate into specific keywords and niches to see what’s new and hot in the categories that you sell in on Amazon.

Do any of your products compliment a current hot item? Do you have time to roll out a new product that falls in line with a current trend? Knowing what’s trending can help you brainstorm ways to advertise or update your product listings.

Learn the 6 fastest growing categories on Amazon.

8. …But Out-of-Season and Cold Items Will Sell, Too!

It is great to know what is trending and use those trends to your advantage. But keep in mind that Prime Day brings millions of potential buyers to the site looking for all kinds of different things. Many customers will be looking to get great deals on out-of-season items and even jump-start their holiday shopping. Prime Day impulse buying is popular too as many  customers are more driven by deal-hunting than actual necessity.

Don’t make the mistake of focusing all of your energy on your best-selling and most relevant items. Prime Day 2022 offers a great opportunity to target bargain hunters and unload some of your less popular or out-of-season items.

Tools That Will Help You Build Prime Day Campaigns

To get the most out of Prime Day, it is wise to use the tools at your disposal. There are some Prime Day-exclusive promotional tools offered by Amazon that you can use to drive sales as well as some FeedbackWhiz Seller Account Tools that can help you navigate through Prime Day and beyond.

Prime Day Promotional Tools Offered by Amazon:

1. Prime Exclusive Discounts

Prime Exclusive Discounts can be accessed from the “Advertising” drop-down menu on your Amazon Seller Central page. Once you click on “Create Discount,” you will be brought to a page where you can upload these discounts either one at a time or in bulk. Prime Exclusive Discounts are only available to Amazon Prime members and are extremely popular on Prime Day as users can see the normal price displayed with a strikethrough so they know exactly how much they are saving on these deals.

Per the Prime Exclusive Discounts Creation Page, items must meet all of the following guidelines to be eligible for Prime Exclusive Discounts on Prime Day:

• Item needs to be nationally Prime shipping eligible FBA product.
• The Prime Exclusive Discount must meet all regular eligibility criteria.
• Product must have at least 3.5-star rating or no rating.
• The discount must be at least 20% off the non-prime member non-promotional price.
• The discount must be at most 80% off the non-prime member non-promotional price.
• You must be a seller with at least 4 Seller Feedback Rating when seller rating is available. Amazon looks at the last 365 day rating average if there are 10 or more ratings in that period. If there are less than 10 ratings in last 365 days, Amazon considers your lifetime average rating.
• The Prime exclusive discounted price must beat the lowest price for the ASIN in past 30 days by 5.0%. The lowest price in the last 30 days is the lowest order price for the ASIN in that period including all deal, promotional, and sale prices across all Merchants.

2. Prime Day Coupons

In the “Advertising” drop-down menu, you can also find “Coupons”. Clicking on “Create a new coupon” will allow you to create one coupon at a time or use a spreadsheet to upload coupons in bulk. Customers will be able to click on these vouchers when they add your product to your cart and their discount will be applied at checkout.

Having access to coupons on Prime Day also has certain eligibility requirements that are very similar to the ones listed above for Prime Exclusive Discounts.

Prime Day Seller Tools Offered by FeedbackWhiz

1. 24/7 Account Monitoring and Alerts

FeedbackWhiz’s account monitoring services alert you when:

• Another seller jumps on or off of your listing
• Your listing title changes
• You win or lose the buy box
• You receive a product review

These updates are useful to your business year-round, but they are especially important during big events like Prime Day as they can allow you to catch and address any issues that may come up with a customer or an opposing seller immediately.

2. In-Depth Profits and Accounting Analysis

The FeedbackWhiz Profits and Accounting Tool is an all-encompassing tool that lets you view every detail of your Amazon business on simple, intuitive graphs, charts and tables. You can see exact profits or losses for every product in your store over any time period. Analyze everything from Amazon fees to cost of goods and advertising integrations down to the nearest penny.

Features of this incredible tool include:

• Aggregate data from domestic and international Amazon marketplaces.
• View and analyze best and worst performing products.
• Break down details of all sales, profits, and expense metrics.
• Analyze data from custom labeled products.
• Convert to your currency of choice automatically.
• Manage Expense and Cost of Goods over time.
• Input Fixed or Recurring expenses for your business.
• Select dates and time frame of expenses.
• Assign labels and tie to specific ASINs.
• Input Cost of goods calculated by units.

3. Email and Request a Review Automation

One of the best ways to ensure that you take advantage of the sales and traffic that you bring in on Prime Day is to convert as many of those sales as possible into product reviews. Product reviews will strengthen your listings, improve your product rankings, and make customers feel more comfortable purchasing your products.

Whether you prefer to create email templates or automate when the “Request a Review” button is pressed, all of your options are covered through FeedbackWhiz’s Automated Email and Request a Review campaigns. Never miss out on an opportunity to request a review and always make sure that you are compliant with Amazon’s most recent Terms of Service with this helpful tool.

Key Metrics to Monitor on Prime Day

The increases in traffic and sales that come with Amazon’s Prime Day are generally always going to be positive at first glance. But it is only through analyzing the metrics on your business in the weeks leading up to Prime Day and the weeks after that you can really measure your success and make adjustments in the areas that need them. Here are six seller metrics that you should track around your Prime Day promotions.

1. Average Unit Retail (AUR)

The Average Unit Retail (AUR) on a product is calculated by dividing your total revenue in dollars (net sales on the product) by the total number of units sold. For example, if you have earned a total revenue of $2000 across 50 units, the AUR on this product would be $2000 divided by 50 units = $40. An AUR that is too high can lead to a lower number of sales as your competitors may have an edge over you in pricing. An AUR that is too low, on the other hand, could point to room for additional profit if the price were raised.

An efficient Profits and Accounting tool can help you to keep track of all of the AURs in your inventory. Optimized pricing is important all year long, but it is especially important on high-traffic, high-competition events like Prime Day.

2. Order Defect Rate (ODR)

Your Order Defect Rate (ODR) is the metric that keeps track of your customer service. Amazon considers an order defective if any of the following occur:

• An A-to-Z Guarantee claim is made
• A customer makes a chargeback
• A negative review is left (1 or 2 stars)

Amazon requires its sellers to maintain an ODR of less than 1% at all times to keep their accounts in good standing. Sometimes negative feedback or product defects are unavoidable, but keeping a strong focus on excellent customer service should ensure that the number of satisfied customers you have heavily outweigh those that are unsatisfied.

3. ACoS and TACoS

More advanced metrics like ACoS, TACoS, and ROAS may seem intimidating at first glance, but once you understand what they are, they can be a valuable metric to include in your business analysis strategies.

ACoS stands for “Advertising Cost of Sales”. You solve for this metric by dividing the total number you spend on Pay-Per-Click (PPC) advertisements on a product by the total number of sales generated by these ads. For example, if you spend $50 on advertising a product and those ads produce $250 in sales, your ACoS for this product would be $50 (ad spend) divided by $300 (sales from ads) = 20%. Amazon sellers ideally want low ACoS scores as these indicate the highest return on investment for you PPC campaigns.

TACoS (Total Advertising Cost of Sales) takes a more complete look at the effects of your PPC ads by counting your total sales on a product instead of just those that came through your PPC campaign. Sticking with the example above, if you spent $50 on PPC advertising and generated $1000 in total sales on that product, your TACoS would be $50 divided by $1000 = 5%. Sometimes for high volume events like Prime Day, it may be worth sticking with a high-ACoS campaign if it is creating brand recognition and leading to overall growth in sales that are likely to create long-term value.

4. Conversion Rates

Unit session percentage rates are more commonly referred to as conversion rates on Amazon. Conversion rates are solved for by dividing the total number of ordered items by the number of viewer sessions on your product page. More simply, this metric shows you what percentage of people who are visiting your product page actually end up buying your product.

If you have a product with low conversion rates, consider the following potential fixes:

• Lowering the Price
• Keyword and Listing Optimization
• Number and Quality of Reviews
• Improved Deals on New Products

Keeping track of your conversion rates in both the short term and the long term is extremely important. Try to learn from your biggest conversion successes and failures to that you can use that information on future product listings.

5. Product Rankings

Your product rankings can be found in your Amazon Seller Performance Metrics. These rankings are determined by how many sales you have made and the number of product reviews that these sales have generated. These product rankings are updated every hour and have a direct effect on your product’s organic search rankings.

Fortunately, sales made while a product is on sale or during an event like Prime Day count towards your sales rankings, so you may still rank highly and reap the positive rewards even after you readjust your prices or Prime Day ends. Consider pushing your best-performing products even harder with advertising to work your way up to the top of some of the keywords in your category.

6. Buyer-Seller Contact Response Time (CRT)

To keep your Amazon seller account in good standing, it is important to respond to all messages you receive from buyers within 24 hours. This is a good rule of thumb to follow at all times, but it’s especially important when millions of additional people are buying on Amazon and expecting exceptional products and customer service. Your Contact Response Time (CRT) lets you know how long on average it takes you to respond to messages that your Amazon store receives.

Seller Fees to Monitor On and After Prime Day

Earlier this year, we covered the increase in seller fees that was scheduled for the middle of the year. You can review all of these fees using the links below to see what Amazon sellers were charged before June 1 and what they will be charged moving forward. Most of these fees impact sellers that use FBA fulfillment centers, which means that inventory fulfilled by FBA during and after Prime Day will be affected.

Amazon FBA and referral fee changes:

What To Do After Prime Day

1. Readjust Your Prices

After the dust on Amazon Prime Day has settled, some of your prices may need to be adjusted. Prices that you lowered to compete with opposing sellers can be returned to their normal levels. Conversely, products that didn’t sell during Prime Day may need to be priced even cheaper, especially if they are not performing well and ones that you are trying to clear out. Whatever the case may be, repricing in the days that follow Prime Day and then again a week or two later is critical to maintain momentum and avoid a post-Prime Day dip in sales.

Related:The 5 Step Guide to Maximize Profits After Prime Day.

2. Reassess Advertising Campaigns

The same rules apply for advertising campaigns. In most cases, you will be able to return your PPC campaigns back to their normal levels after Prime Day, but you may also need to change some strategies entirely based on how various products performed. Make sure to update your advertising campaigns to accurately reflect your advertising budget and the post-Prime Day landscape.

3. Correct Any Inventory Issues

Providing inventory to Amazon’s FBA warehouses is an inexact science. This is especially true for an event like Prime Day where some products perform way better than you expect and others perform far worse. Replenishing understocked items as quickly as possible will ensure that you don’t lose sales. Repricing or removing overstocked items will help you to avoid being hit hard by Amazon’s storage fees.

4. Take Notes for the Fourth Quarter

With the help of a comprehensive Profit and Loss Tracking Tool, you will have plenty of fantastic data to comb through after Prime Day is over. You can see exactly what worked, what didn’t, and what your profit margins were on your best and worst performing items. It doesn’t feel like the holiday season during the hot months of summer, but the fourth quarter is right around the corner. Use the successes and failures that you had during Prime Day 2022 to inform your inventory, advertising, and product creation decisions ahead of the next big Amazon sellers event when the fourth quarter comes around in October.

Dominate Amazon Prime Day 2022 With FeedbackWhiz

FeedbackWhiz provides advanced software automation tools to boost the performance of your Amazon business. This includes tools to automate email campaigns, improve seller feedback, get more product reviews, monitor product listings and analyze seller profits and accounting data. It’s the ultimate all-in-one Amazon automation tool to achieve higher sales, better feedback and reviews, with sophisticated data analytics, in a single platform with a single login.

In short, it’s a one stop solution to help you dominate Amazon Prime Day.

Free 30-Day Trial

Interested in learning more about the FeedbackWhiz suite of Amazon seller management software products. Sign up for a free 30-day trial.

*Editor’s Note: This Amazon Prime Day guide was updated on June 17, 2022.

After months of preparation and anticipation, Prime Day is finally here. There was plenty of great content published in June both about Prime Day and Amazon in general, and we know that you may have missed some of it as a busy Amazon seller preparing for the big sales event. We’ve got you covered with this compilation of what Amazon sellers may have missed in June of 2022.

Related: Here’s what you may have missed in May 2022.

Amazon Prime Day

Prime Day Announced; Amazon to Share Data; Sellers React; Drone Deliveries are Here

Sam Nedimyer and Dave Consolazio talk about the announcement of Prime Day, drone deliveries, and much more in the second episode of FBA & Friends. Each story in this video blog is time-stamped to make it easy to jump to the stories you want to hear more about.

Amazon Is Dropping Hints of a Second Prime Day in Fall

The ink hadn’t even dried on the announcement of this month’s Prime Day before new rumors started cropping up about a potential second Prime Day taking place this Fall. Gizmodo has more details about the rumored event, which could take place during the fourth quarter.

Amazon Briefing: Some third-party sellers are rethinking their Prime Day discounting strategy

For buyers, Prime Day is all about finding deals and saving money. But for sellers, discounting strategies must be carefully crafted to maintain profitability. Modern Retail talked to some sellers about their strategies for this month’s Prime Day event.

6 Amazon marketing strategies to implement in 2022

While these six marketing strategies from Search Engine Land aren’t catered specifically to Prime Day, the lessons learned here can certainly be applied. This list is well worth a read for both new and experienced Amazon sellers alike.

Amazon Statistics and News from June 2022

Amazon offers to share data, boost rivals to dodge EU antitrust fines

Amazon is on thin ice in Europe due to its lack of transparency on a number of different things. To avoid paying potential fines, Amazon has agreed to share marketplace data with sellers. Learn more about this legal development in this Yahoo Finance article.

Second N.J. judge finds Amazon can be sued as ‘seller’ of third-party product

There has always been some legal confusion among third-party sellers as to where liability should fall if a consumer has an issue with a product. Reuters’ reports that this legal ruling could set the precedent  that Amazon is responsible for all of the products sold on its site, even those sold by third-party sellers. 

Pakistan Sellers Are Getting Into Amazon

Amazon truly is a global brand, and evidence of that can clearly be seen in the thousands of sellers that have started doing business on Amazon since the marketplace became available in Pakisan in May of 2021. Marketplace Pulse has the numbers on Pakistan’s rapid growth in new sellers.

Amazon Rolls Out New Workflow for Replenishing FBA Inventory

Amazon is replacing its current fulfillment system with a new one called “Send to Amazon”. This new system has already received plenty of negative feedback from sellers, but it will become the only fulfillment option available to sellers when the old workflow becomes obsolete after August 31, 2022.

The U.S. and Europe have a longstanding economic relationship, accounting for over 33 percent of global GDP. If you are an Amazon seller marketing only to the U.S. and not Europe, you are missing out on a significant transatlantic opportunity in the Amazon Europe marketplace. That’s why we’ve compiled this guide to help you sell on Amazon Europe, whether you’re a savvy brand owner veteran or just beginning your Amazon brand journey. 

In this post we take a look at the Amazon Europe marketplace, including:

This is part one of our three part series on the 20 worldwide Amazon marketplaces. Click below for parts two and three:

Let’s dive into our Sell on Amazon Europe guide.

Why You Should Sell on Amazon Europe 

Why sell on Amazon Europe? As Amazon points out, the U.K. and Germany represent some of the largest ecommerce countries. Amazon reported over 2700 products sold per minute in Europe in 2020. 

Of course, the pandemic has made eCommerce an even more vital part of the European economy, a trend that is likely to continue even post COVID. The European market not only represents significant potential for you to reach new customers and generate sales, but represents a significant opportunity to diversify your revenue streams and improve cash flow.

A Brief History of the Amazon Europe Marketplace

Not surprisingly, Amazon is one of the biggest eCommerce companies serving Europe. Indeed, Amazon started operations in the United Kingdom and Germany in 1998, only three years after its founding as an online bookstore in the U.S. France was next in 2000, followed by Italy, the Netherlands, Spain, and Turkey, with Sweden in late 2020 and Poland in 2021 (though it has been operating there since 2014) as the latest additions.

An Amazon Europe Marketplace account can enable you to sell on Amazon Europe, but you will also have access to the 28 marketplaces they reach throughout Europe. Note, however, that there are new requirements for selling in the U.K. and Europe due to Brexit.

Also, tax requirements vary among various European countries as well as product standards. There are also language differences, obviously; listings and customer support must be in the local language of each marketplace. Don’t worry though, FeedbackWhiz offers Amazon-vetted prebuilt BSM email templates in every buyer language (and don’t forget about the automated request-a-review button functionality).

How Big is the Amazon Europe Marketplace?

eCommerce News reports that Amazon employs about 50,000 permanent employees in Europe, with a network of 31 fulfillment centers and 1300 warehouse units located near major cities. Regarding the influence of Amazon in Europe, eCommerce notes, “Amazon is one of they key eCommerce players many small and big retailers keep an eye on…If it starts offering a certain service (like faster delivery), many online retailers will soon follow, because they don’t want to lose more market share to Amazon.”

According to a company press release, SMBs comprising around 185,000 businesses on Amazon Europe sold more than 1.8 billion products in 2020. Home, health and personal care, toys, beauty and apparel represented the top five sales categories. Amazon claims to have created more than 550,000 jobs in Europe. 

From June 2019 to May 2020, European selling partners accounted for more than half of everything sold on Amazon, as reported in the 2020 Amazon European SMB Impact Report. Almost 3500 achieved over €100,000 (about 118,250 in U.S. dollars) in sales. More than half of European SMBs achieved over €9 billion (roughly $10.65 billion) in export sales.

So, in answer to the question of how big is the Amazon Europe marketplace: it’s pretty darn big. And it represents opportunity not only to European-based sellers who can attest to its value, but those from North America as well.  

List of Countries in Amazon Europe Marketplace

If you’re going to sell on Amazon Europe, it’s probably a good idea to understand the market in each Amazon Europe marketplace. Let’s dive into each Amazon Europe marketplace/country.

Note: Sources for country information include Sermondo, The Guardian, Statista, Hellotax, Business Insider, and  ecommerceDB, as well as Amazon.

Credit: Amazon Marketplace Web Service (Amazon MWS) Documentation.

United Kingdom – Amazon.co.uk
Country Code – GB

Let’s begin with the marketplace in which U.S. Amazon sellers share a common language (despite sticking a “u” in words like “labour”). Over 3200 SMBs surpassed $1 million in sales for the first time in 2019.

• Population: 67 Million
• Language: English
• Launched: 1998
• 2019: $17.5 Billion
• 2020 revenue: $26.5 billion
• Net sales growth 2017-2018: 17.96%
• eCommerce revenue share in the UK: 89%
• Top category: Electronics & Media
• Number of desktop and mobile website visits: nearly 580 million. 
• Number of fulfillment centers (or “centres” to use the British spelling): 21 

Related: The Pros and Cons of Selling on Amazon UK, according to Brand Builder University.

Germany – Amazon.de
Country Code – DE

Germany is the largest Amazon marketplace in Europe, second only to the United States worldwide. German based SMB export sales were up by 15% in 2019 over previous years.

• Population: 67 Million
• Language: German
• Launched: 1998
• 2020 revenue: $29.6 Billion
• Net sales growth 2017-2018: 8.32%
• eCommerce revenue share in Germany: 86%
• Fulfillment centers: 13
• Top category: Electronics & Media

France – Amazon.fr
Country Code – FR

France is the third largest Amazon marketplace in Europe with more than 152 million visitors per month. Nearby countries, for example Belgium, account for a small share, but buyers are predominantly in France.

A February 2021 survey found that 37 percent of respondents reported buying on Amazon several times a year, with three percent who bought from Amazon once a week.  Fun fact: 60 percent of French users won’t shop on foreign websites.

In 2018, Amazon partnered with French retailer Monoprix for grocery delivery through Prime Now app and a dedicated store on its website.

• Population 65 Million
• Launched: 2000
• Language: French
• 2020 revenue: $6.9 Billion
• Net sales growth 2017-2018: 17.02%
• eCommerce revenue share in France: 92%
• Warehouse locations: 10
• Top category: Electronics & Media

Turkey – Amazon.tr
Country Code – TR

Amazon broke into Turkey’s eCommerce market by launching its full marketplace operation in September 2018. It is the second most popular eCommerce site in Turkey. Turkey is the 20th largest market for eCommerce with a revenue of US$11 billion in 2020, placing it ahead of Switzerland and behind Poland.

• Population 82.5 Million
• Launched: 2018
• Language: Turkish
• 2020 net sales: $140.9 million
• Top category: Electronics & Media

Italy – Amazon.it
Country Code – IT

Amazon Italy is by far the leading eCommerce site in the country, with 180.5 million visits in 2020. The closest competitor is eBay Italy, with only 76.9 million visitors. Net sales are primarily in Italy, with a small share in France and Switzerland. SMB export sales in 2019 increased by 20% over previous years.

• Population 60 Million
• Launch year: 2010
• Language: Italian
• 2018 Revenue: $2.5 Billion
• Net sales growth 2017-2018: 12.38%
• Amazon warehouse locations: 8
• Top category: Electronics & Media

Spain – Amazon.es
Country Code – ES

Spain reported its highest revenue in 2020, in part probably due to the pandemic. Amazon has the highest penetration share of online retailers, with about 80% of online buyers. There are over 9,000 Spanish based SMBs selling on Amazon in 2019, up 30% from previous years.  One possible barrier to entry: Spain is the most difficult VAT registration of all European countries because they have to be notarized in very specific ways. 

• Population: 46 Million
• Launch year: 2011
• Language: Spanish
• 2020 revenue: $6.4 Billion
• Net sales growth 2017-2018: 19.76%
• eCommerce revenue share in the UK: 96%
• Amazon warehouse locations: 8
• Top category: Electronics & Media

Netherlands – Amazon.nl
Country Code – NL

Although Amazon Netherlands was launched in 2014, it only sold ebooks and Kindle readers. A full fledged Amazon with a wider range of product categories as well Prime service opened in March 2020. It is currently ranked as third in the eCommerce and shopping/marketplace category. 

Fun fact: While not as populated as other European countries, 96% of the population in Holland are internet users and 93% of those in the 25 to 45 year old age group orders goods and services online, making it the third largest European market for ecommerce. 

• Population: 17 Million
• Launch year: 2014
• Language: Dutch
• 2020 revenue: $431.4 million
• Top category: Electronics & Media

Sweden – Amazon.se
Country Code – SE

Amazon Sweden was just launched in October 2020, offering some 150 million products in 30 product categories. It is the first Amazon storefront to open in the Nordics. Over 70% of the population, or 8.1 million people, are reported to shop regularly online. Total ecommerce revenues totalled $11.2 million in 2020.

PostNord is the most frequently offered delivery service provider among online stores. Of those stores that indicated which service they use to transport their goods, 81% cited PostNord as one of their providers.

• Population: 9 Million
• Launch year: 2020
• Language: Swedish
• Amazon warehouse locations: 1
• Top category: Clothing and Accessories (*Note: Electronics and Media is expected to jump to first in 2021.)

Poland – Amazon.pl
Country Code – PL

The most recent Amazon store to open in Europe, Amazon Poland launched in March 2021, offering over 100 million products across 30 product categories. Amazon has been operating Poland, however, since 2014, making it the country’s largest U.S. employer and third largest American investor.

• Population: 38 million
• Launch year: 2021
• Language: Polish
• Fulfillment center locations: 7
• Top category: Clothing & Accessories

Saudia Arabia – Amazon.sa
Country Code – SA

Amazon recently launched its shopping site in Saudi Arabia in a bid to expand eCommerce business in the country. Amazon.sa is the rebranded portal of Souq.com- the largest eCommerce platform in the Arab world. Souq was acquired by Amazon in 2017. 

Saudi Arabia is one of the fastest-growing eCommerce markets, has high internet and smartphone use penetration, and most of the population lives in urban cities. Saudi Arabia is also in the top 20 wealthiest countries by spending power.

• Population: 34 million
• Launch year: 2020
• Language: Arabic
• Fulfillment center locations: 3
• Top Category: Clothing & Accessories

Egypt – Egypt.souq.com
Country Code – EG

Egypt is another core market for Amazon-owned Souq, and thus it is expected to be replaced with Amazon Egypt in the future. Souq generates its largest amount of eCommerce net sales in Egypt. Souq was launched in 2005. As of July 2021, the Egyptian marketplace still operates under souq.com.

With regards to the product range, souq.com is an all-round online store, with products on offer that cover different categories, such as “Fashion”, “Electronics & Media,” as well as “Toys, Hobby & DIY”.

• Population: 100 million
• Launch year: 2005 (Souq)
• Language: Arabic
• Fulfillment center locations: 1 planned
• Top category: Clothing & Accessories 

United Arab Emirates (UAE) – Amazon.ae
Country Code – AE

Souq also operated in the UAE until amazon.ae was launched on May 1, 2019. The UAE B2C eCommerce market accounted for US$4 billion in 2019. Amazon.ae heads the list of the online stores by net sales in the UAE (2019). High Internet and smartphone penetration rates help the wealthy nation drive the online sales growth, with a projection of a double-digit increase in eCommerce revenues through 2022.

• Population: 9.7 million
• Launch year: 2019
• Language: Arabic (English written)
• 2020 revenue: $350 million
• Fulfillment center locations: 3
• Top category: Electronics & Media

India – Amazon.in
Country Code – IN

India is one of the world’s fastest growing economies. By 2025, one-fifth of the world’s population will be Indian, and by 2030 there will be over 850 million Internet users on the subcontinent.

It is the eighth largest market for ecommerce, with a revenue of US$46 billion in 2020. The biggest player in that market is Amazon, whose 2020 revenue jumped by 42%. While Amazon has operated in India since 2012 with Junglee.com, the site was primarily a comparison shopping website. Junglee was closed down in 2017 and searches redirected to Amazon.in.

According to Business Insider India, India alone could represent an $18 billion revenue opportunity for Amazon. The firm’s analysis projects that by 2023, India could account for 13% of Amazon’s international sales, and 4% of the company’s total revenue. 

• Population: 1 billion
• Language: Hindi, English
• Launched: 2017
• 2020 revenue: $1.12 billion
• eCommerce revenue share in India: 30%
• Fulfilment center locations: 60
• Top category: Electronics & Media

How to Start Selling on Amazon Europe

Amazon provides a four step process for Amazon sellers to expand their business to Europe:

1. Decide where and when to sell. Assess the costs to register in a country, the taxes you need to pay against the potential interest in your products in a given country.
2. Register and list in the countries where you want to sell. Keep in mind that products must be listed in the native language of the country you are selling in.
3. Decide on how to ship and fulfill (either FBA or FBM; FBA may be the easiest option, at least to get started).
4. Manage your business, provide customer support and scale your business.

In other words, it’s not that much different than selling on the U.S. site. Except you have to be able to translate into a different language (even British listings have different spellings) and understand and follow the legal requirements of a particular country.

Getting started in these markets with FeedbackWhiz has never been easier. With just the click of a button, you’ll have the expansive functionality of FeedbackWhiz’s powerful tools you’ve come to learn and love – review automation, product and listing monitoring, and deep profits and accounting insights into all your products across all marketplaces – ready to penetrate into these markets. 

Related: How to Sell Globally on Amazon.

FeedbackWhiz users now have the ability to fully automate the functionality of Amazon’s Request a Review Button without the unnecessary addition of browser extensions. Now, imagine automating review requests to billions of new customers around the planet in seconds. 

And with the powerful profits and analytics tool, you can aggregate all the important data from all of your products across ALL your marketplaces. Or segment by individual marketplaces to pinpoint which item is your most profitable in specific markets. Oh la la.

Tips and Reminders on Amazon Europe Marketplace

Still not sure if you are ready to sell sell on Amazon Europe? We tapped six well-known Amazon experts with one question: What advice can you give to sellers looking to expand into new Amazon marketplaces and sell globally?

Amazon Global Selling is not for everyone. There are many considerations and potential complications to consider before diving in, so it isn’t the sort of program that a seller should join without doing some serious research first. Most businesses that fulfill their own orders and don’t intend on utilizing FBA for international sales probably won’t want to deal with shipping long distances away.

Again, keep in mind that you have to list products in the language of that country’s Amazon marketplace and adhere to all VAT rules and other legal regulations. Make sure you fully understand what you are getting into before you sell on Amazon Europe. 

And always, always stay up to date with the relevant Amazon Europe news and information.

Related: Watch our hot take on why Amazon Europe is sharing data with Amazon sellers.

If you’re considering going transatlantic with your business, FeedbackWhiz can make your entry so much easier. It provides a range of order and feedback management, email and review request automation, product review monitoring and notifications and a profits and accounting tool that works in all the Amazon Europe marketplaces.

You can see the amazing tools in action in our in-depth demo. Best of all, you can try out the software with a 30-day free trial. FeedbackWhiz is your passport to the Amazon European marketplace.

*Editor’s Note: This article to help sell on Amazon Europe was originally published on July 13, 2021. It was updated on July 7, 2022.