To be successful on Amazon, it’s crucial to manage your account health. Your listing optimization or number of reviews is irrelevant if your listing or account is suspended.

You also need to monitor and fix ASIN restrictions, buy box losses, or even detail page abuses that could severely inhibit your ability to sell smoothly in the marketplace.

Ignoring potentially damaging changes to your detail pages could really hurt your ability to maintain sales rank, provide the buyer experience Amazon’s expecting you to, or even to continue to sell.

Consistent monitoring is critical to your success. Failing to do so could harm your ability to run your Amazon seller account. Using a tool like FeedbackWhiz Alerts to keep track of performance metrics and to assure yourself of solid account health status can make all the difference in the end.

Article by former Amazonian Chris McCabe, AKA ecommerceChris.

Buy Box Loss

As we saw on a recent LinkedIn post, sellers are facing restrictions from unknown causes, sometimes from attacks by a competitor who is adept at manipulating tools and Amazon’s internal teams.

Other times, it’s bot armies that failed to work correctly. Instead, they’ve created technical glitches that sellers must be aware of.

Amazon won’t always have well-written, effectively communicated notifications to alert you to a problem. It’s often up to a seller to track and understand what’s going on and know how to communicate the wrongful flags, and sometimes the solution, back to Amazon teams.

Don’t assume that you’re in safe hands once you’ve reached Seller Performance, or once you’ve flagged it to Seller Support. That’s not even a fully completed first step, because you may fail to advance a solution — especially if you’re not pushing internal teams the right way. Often, emailed escalations are the only true means to surface a faulty buy box removal and get the problem resolved at the proper level.

Sellers often wake up to find they’ve lost the buy box simply due to a bot failure on the Amazon side. Their listings may even be down just because Amazon believes you’re selling the same exact items at a lower price off-Amazon, often due to incorrect matches to different quantities. Curiously, Amazon never built in tools or code to identify correct quantities of products and to factor that into their automated listing takedown process.

Or, you may simply be kicked out of the buy box due to seller metrics, or other reviews. It’ll be up to you to appeal or even to escalate it early and often, to make sure Amazon understands the errors in their bots, the difference between quantities of multi-packs they found on other product listings you have, or anything else they misunderstood when you’re booted out of the buy box.

Get notified anytime you lose the buy box with FW Alerts so you can take action immediately.

You Need to Get Notified If Your Amazon Listing Titles Change!

Setting up custom listing hijacker, buy box, and item title change alerts with FW Alerts.

Everyone needs to stay 100% on top of changes to their detail pages, because Amazon bots, AI, or another seller can alter a listing.

But if you have listing alerts set up with robust, reliable tools, it won’t happen without your knowledge.

Why do you need to be alert to detail page changes?

So you can take quick action on sellers hijacking your Amazon listings with bad listing changes and restore your reputation (and position in the buy box). Or to correct abusive contributions intended to make your product look like it’s in violation of Amazon’s policy, before Amazon notices them. It’s a lot easier to correct detail page content BEFORE your ASIN is restricted.

Otherwise, you may lose not only sales, but sales rank alongside the positive buyer impression that previously existed with your products. And you’ll waste precious time researching what went wrong.

Simply put, there are a whole host of ways an ASIN could be flagged for review, removed from the catalog entirely, or taken down in a suspension situation for listing policy violations, condition complaints, detail page errors, or abusive attacks meant to trigger Amazon’s bots.

The first step is to be ready for anything at all, at all times.

The second step is to make sure you’re covered 24/7 for any ASIN changes to ensure your own operational “rapid response teams” can assess it, identify causes, implement solutions, and fire off appeals to make sure Amazon understands what they have to do on their side to help you out — and fix it, and end the threat.

Find Out when Someone Logs In to Your Amazon Seller Account

Real-time alerts on account access can mean the difference between quickly opening tickets and troubleshooting unauthorized account activity and struggling to regain access to your account after Amazon flagged unusual activity.

It’s important to monitor account access yourself because Amazon doesn’t always correctly identify bad activity, flag it, and stop it from resulting in listing changes, bank account changes, and other horrible developments.

Without delving too deeply into a few of the nightmare scenarios we’ve seen, some sellers find out too late that they’ve lost access to their own account. Someone may be trying to change payment methods as soon as they’re in, and they reset the primary email address so that your emailed appeals to email queues or even to senior management won’t pull up an account.

I can’t tell you how frustrated sellers become when they use their former primary email to write to Executive Seller Relations teams in desperation, only to receive an answer that they cannot find the account. Of course they can’t, the email’s been changed by your attacker!

It sounds simple, and you’d think my former Seller Performance teams would quickly understand the situation. But often, they fail to follow through on all relevant steps — sometimes they scramble the password again and will remove the other party, temporarily, but forget to get you back into your own account under the right email address. A few escalations are sometimes needed to fix this, and that can take days or even a week of sales right out from under you.

We recommend that all Amazon sellers invest in monitoring tools for their Seller Central account. Skipping use of tools like this, either to save costs or save time, will cost you more time and money in the long run. Don’t be that seller! Be the one who is prepared for any and all outcomes, including Amazon listing errors, competitor ASIN contributions that take down your listing, or any other automation mistakes, bots, abuses or attacks.

Want to hear more strategies around this, and other Amazon account health pain points? Join us in NY for the Seller Velocity Conference, this May 1–2!

What’s the Seller Velocity Conference? It’s a dynamic 2-day conference focused on optimizing e-commerce performance, featuring workshops, intimate breakout sessions for actionable insights, and unparalleled networking opportunities with industry leaders and experts in Amazon, e-commerce, and digital marketing.

We’re rolling out the red carpet for the Amazon seller community with a special offer that’s too good to miss!

Get 25% OFF your Seller Velocity Conference ticket with discount code SVC24NYC!

Transform your seller journey with tailored insights and strategies designed to boost your success!

Register at sellervelocityconference.com/svc24-tickets to redeem this offer!

FeedbackWhiz and Seller Labs’ Feedback Genius are two of the most well-known Amazon feedback software providers on the market. Both give Amazon sellers the ability to automate feedback requests, monitor product reviews, and much more. If you are trying to decide which option is right for you in the FeedbackWhiz vs. Feedback Genius debate, we’ve got a few advantages to highlight for you.

FeedbackWhiz vs. Feedback Genius: Pricing

Pricing for FeedbackWhiz Emails as of April 2024.

Feedback Genius is a part of Seller Labs, which has the following pricing model:

• Annual Sales on Amazon up to $50K: $49 per month
• Annual Sales on Amazon $50K–$250K: $99 per month
• Annual Sales on Amazon $250K–$1M: $149 per month
• Annual Sales on Amazon >$1M: $299 per month

FeedbackWhiz’s Amazon review request automation tool is priced as follows:

• Starter: $20 per month (includes up to 2,000 review requests per month)
• Basic: $40 per month (includes up to 5,000 review requests per month)
• Professional: $80 per month (includes unlimited review requests)
• Ultimate: $140 per month (includes unlimited review requests and a dedicated account manager)

Both sites also offer 20% off these prices if you sign up for an annual subscription instead of going month to month.

Regardless of how big your Amazon business is, FeedbackWhiz is a better value at every level. For sellers with $50K or less in annual sales, the Starter or Basic level will meet your needs and save you money against Feedback Genius’s cheapest tier.

If you have more than $50K in annual sales and want to upgrade to a bigger plan, no problem. The Professional level provides unlimited automated review requests and email campaigns at a significantly lower price than Seller Labs.

If you sell over $1 million annually on Amazon, the $299 per month you’d be required to pay on Feedback Genius is over 270% more than the $80 you could pay on FeedbackWhiz’s Professional plan!

FeedbackWhiz is the clear winner in value. Save up to $219 a month with FeedbackWhiz!

FeedbackWhiz vs. Feedback Genius: Walmart Integration

Setting up a custom Walmart review alert in FeedbackWhiz Alerts.

If you sell products on Walmart.com, FeedbackWhiz becomes an even more obvious choice over Feedback Genius. With just a small add-on cost based on the number of products you want to track, you can now use FeedbackWhiz Alerts for Walmart product monitoring.

Any time someone reviews one of your Walmart or Amazon products, you will instantly receive an email letting you know. These review alerts can help you to stay on top of any negative or neutral reviews that come in, so that you can:

• Provide helpful customer support right away.
• Request removal of the negative feedback if it does not adhere to Walmart’s product review guidelines.
• Look for trends in unfavorable reviews that can lead to improvements on your products.
• Catch and report suspicious behavior like floods of fake reviews.

FeedbackWhiz also just added Walmart profit analytics to its Amazon profit and accounting tool.

Feedback Genius does not currently have any Walmart integration in place. Meanwhile, FeedbackWhiz has already added these features for Walmart sellers and is working on more to roll out in the future.

Note: Even with all three FeedbackWhiz tools combined, you can still save money over Feedback Genius. Together, they start as low as $45 per month!

FeedbackWhiz Offers Other Powerful Features as Well

The Walmart Other Transactions breakdown in FW Profit Analytics.

FeedbackWhiz has the best software on the market for gathering product reviews. From automatically pressing Amazon’s “Request a Review” button to setting up highly customized email campaigns, it’s unmatched in power and price.

In addition to offering these services for less than Feedback Genius, FeedbackWhiz also has other powerful tools for Amazon and Walmart sellers. These include 24/7 product monitoring and an in-depth profit and loss tracking tool.

If you’ve been looking for an alternative to Feedback Genius, look no further than FeedbackWhiz. Try out all of these incredible features today with a free 30-day trial!

Disclaimer: Feedback Genius is a trademark of Seller Labs. FeedbackWhiz is not affiliated with Seller Labs in any way.

Product reviews are among the most important factors that e-commerce customers consider when making purchases online. Studies have revealed that over 90% of online shoppers regularly or always read online reviews before making their decisions. Keeping up with your products’ reviews on online marketplaces like Amazon and Walmart should be a top priority. And with FeedbackWhiz Alerts’ new Walmart review monitoring feature, you’ll never miss a single review.

Walmart Review Monitoring Alerts

FW Alerts sends you notifications via email. Walmart review alerts (like Amazon alerts) can be set up based on your preferences, allowing you to decide what type of reviews you want to trigger an email notification.

Setting Up Your Walmart Alerts

Setting up a custom Walmart review alert.

From your FeedbackWhiz Alerts dashboard, you can choose to create a custom alert. The Walmart review notifications currently have the following categories locked in:

• Marketplace: Walmart (US)
• Service: Product Monitoring
• Condition (for alert to trigger): Product Review
• Frequency: Immediately (when review is received)

Under Subcondition, you will be able to select from the following drop-down menu:

• Rating:
  • Any Rating (1-5 Stars)
  • Rating (Custom Range)
  • Positive Reviews (4 or 5 Stars)
  • Neutral Reviews (3 Stars)
  • Negative Reviews (1 or 2 Stars)

If you select the “Rating” option, you will be able to specify an exact review range that you want to receive Walmart alerts for. Under Range, you can choose “Equal,” “Greater Than Equal,” or “Less Than Equal,” and then type in a number. So if you only want to receive an alert email for negative and neutral reviews, you could choose “Less Than Equal” and type in “3” for the custom range of 1- to 3-star reviews.

What Makes Walmart Review Monitoring So Useful

Reviews in the Product Review Manager.

Receiving positive reviews on your products is a good sign that customers are happy. Negative and neutral reviews are even more important to keep track of, though. They should always be addressed, and doing so in a productive manner can have a positive impact on your Walmart business.

• Responding to unhappy customers – Seeing a negative review as soon as it comes in gives you the chance to act quickly. Providing great customer service to address your customer’s concerns may lead to a negative review being revised. But even if it doesn’t, it still could earn you future business from a customer that may otherwise have been unwilling to try your products again.
• Potential review removal – Walmart has a set of customer product review guidelines that must be met for a review to remain posted on the site. If you find a negative review that does not adhere to these guidelines, you may be able to have Walmart’s customer service team take it down.
• Catching bad actors early – A nefarious competitor selling in your space could try to mess up your product listing with a flood of fake reviews. Walmart review monitoring will help you to catch this sort of activity early and to report it right away.
• Improving your products – While some issues can be fixed with customer service, others may stem from legitimate problems with one of your products. By carefully reviewing all of the negative feedback you receive, you can identify trends and consistent sources of frustration, which you can potentially address with product or packaging updates.

FW Alerts Covers Reviews and Much More on Amazon Accounts

All of the features that make Walmart review alerts so valuable also apply to Amazon reviews. FW Alerts can be set up for product reviews on Amazon as well as many other key features on your Amazon account:

• Account Health
• Category Changes
• Seller Feedback
• Listing Alerts (including changes to product titles, descriptions and other details)
• Competition (new sellers, losing the buy box and more)
• Order Manager (including refund requests)
• Profits

All alerts can be customized to the exact specifications you need, including how often you receive email notifications and what email addresses they go to. If you sell products on Amazon, Walmart, or both, FW Alerts can help you monitor your product reviews around the clock. Learn more about this amazing tool and start your free 30-day trial today!

Experienced sellers know that gross sales on marketplaces like Walmart and Amazon are just one part of the profitability equation. To paint the whole picture, you need to compare your total sales against costs like goods and service fees. Using high-powered e-commerce accounting software like FeedbackWhiz Profit Analytics to keep track of this data will save you a lot of time and energy over doing it yourself.

FeedbackWhiz’s profit accounting tool has been one of the best in the e-commerce industry since its launch in 2020. It was previously only available to Amazon sellers, but now Walmart sellers will be able to utilize this robust tool as well. Here’s an early look at FeedbackWhiz’s new Walmart seller analytics feature.

New Walmart Seller Software

Tracking your profits and losses on Walmart has never been easier or more efficient. From your FeedbackWhiz Profit Analytics dashboard, you’ll be able to quickly see your Walmart store’s profit data across multiple custom date ranges on easy-to-read display cards.

Sales Data Displayed

These cards include the following data over your selected date range:

• Units Sold
  • Walmart Fulfilled Units
  • Seller Fulfilled Units
• Orders
• Revenue
  • Walmart Fulfilled Sales
  • Seller Fulfilled Sales
  • Total Sales
• Taxes
• Costs
  • Refunds
  • Number of Refunds
  • Walmart Commission
  • Walmart Fulfillment
  • Walmart Fees
  • Other Transactions
    • Review Accelerator
    • SEM Marketing
    • WFS Found Inventory
    • WFS Inbound Transportation Fee
    • WFS Inventory Transfer Fee
    • WFS Lost Inventory
    • WFS Prep Service Fee
    • WFS Refund
    • WFS Storage Fee
    • WFS Damaged in Warehouse
• Net Profit
• Margins

Let’s say that you set up one card on your dashboard to show you the Walmart seller analytics for the last 180 days of sales, one to show you month to date, and one to show you year to date. In addition to displaying all the relevant data for those timeframes, you’ll also be able to see how those numbers compare to the previous month, 180 days, or year.

Top Products

While the dashboard will give you a look at how your entire Walmart business is performing, the Top Products section will break things down by individual SKUs. You’ll be able to see all your products and analyze important data like units sold, orders, revenue, refunds, and fees.

Products can be sorted by any of these categories and more, including net profit. Sorting the items in your Walmart store by profitability makes it easy to see exactly which SKUs are performing the best and the worst, and then use that information to strategize accordingly.

FeedbackWhiz Profit Analytics Is Great for Amazon as Well

With FeedbackWhiz Profit Analytics, you have a powerhouse of e-commerce accounting software that can keep track of the profits on both your Walmart and Amazon storefronts, if you happen to sell on both platforms. This profit tool can do all the following:

• Track your Amazon profits and losses
• Clearly break down sales, seller fees, taxes, promotions, refunds and more
• Display your data in beautiful and easy-to-read graphs and charts
• Customize how your revenue and expenses are tracked to your specifications
• View comparison metrics across Amazon’s international marketplaces
• And much more!

Whether you sell on Amazon, Walmart, or both, FeedbackWhiz Profits can help take your e-commerce business to the next level. Learn more about this incredible Walmart seller software and start your free 30-day trial today!

With FeedbackWhiz Alerts, Amazon sellers never have to worry about missing a thing in regards to their account and product listings. FeedbackWhiz understand how important peace of mind is to business owners, and customizable alerts across your Amazon storefront will provide you with exactly that.

If you receive a negative review, lose the buy box on your listing or are out of stock on a hot-selling item, you can be notified right away thanks to FeedbackWhiz Alerts. And since all of these alerts are fully customizable, you have the power to determine how often you receive them, which products they should apply to, and much more. In this post we’ll cover all of the features and customization options FeedbackWhiz Alerts has to offer.

Custom Alerts Offered By FeedbackWhiz



FeedbackWhiz Alerts are broken down into several categories based on the service provided. Each of these alerts can be further customized with different options including conditions, frequency, and applicable products. We will go over those customization options in further detail in the Alert Settings section below.

Account

• Account Health – Changes to your Amazon account’s health status.
• Late Shipment Warning
• Suspension Via API
• Suspension-Unreported
• Performance Metrics – Updates to your performance metrics.

Category

• Adult Flag – If a product has been flagged as an adult product.
• Main Category – If the main category of your product listing has changed.
• Sub Category – If a sub category of your product listing has changed.

Email Summary

You can use this service to set up a daily, weekly, or monthly email report summarizing your alerts received during that time period.

Feedback Manager

• Feedback Rating – Can be customized to include any feedback rating or specific types like positive, neutral or negative.
• Feedback Removal – When feedback has been removed.

Hijackers / Competitors

• Hijacker – When the number of offers on one of your listings has changed.
• New Listing Variation – When another listing has been created of a product you are selling.

Inventory

Listing Alerts

All of these alerts can be selected for any product listing to notify you of any of these changes to that listing.

• Title Change
• Image Change
• Best Seller Rank (BSR)
• Buy-Box
• Description
• Brand
• Manufacturer
• Dimensions
• Weight
• Price
• Fulfillment Fee
• Suppression
• Search Result Suppression
• Listing Issues
• Hidden Listings
• FBA Fee Change
• ASIN Merge

Order Manager

• Order Refund – When a refund on an order has been made.
• Units Per Order – For when a specific number of units are included in an order.
• Units Sold (Aggregate) – When a specified total number units has sold.
• Order Volume (Aggregate) – When a specified total number of orders have been placed.

Product Manager

• Product Review – Can be customized to include any rating, positive reviews, neutral reviews, or negative reviews.

Profits

Each of these profit alerts can be set up as summaries, amounts, amount changes and percent changes.

• Revenue
• Cost
• Net Profit
• Margins (%)

Create Alerts and More With Alert Settings

Once you have signed in to your FeedbackWhiz account, you can access alert settings by clicking on the bell icon in the top right corner of the page. From this page, you can create and manage your custom alerts and lists. The FeedbackWhiz Alert settings also makes it easy to find, review and edit existing alerts with drop-down menus and search options. You can also toggle current alerts on or off with just one click.

Creating Custom Alerts

When you are ready to create a custom alert, click on the “Create Alert” button in the top right corner of the Alerts Settings page. This will open up a pop-up menu that gives you all of the following options:

• Service – What type of custom alert you’d like to set up
• Marketplace – Which marketplace you’d like it to apply to (USA, Mexico, Canada, etc.)
• Frequency – Immediate is the default on certain alert types, but when applicable for report-based alerts, you can select the frequency (daily, weekly, monthly) of these reports
• Condition – The specific custom alert you want to set up
• Sub-Condition – Additional options when applicable (such as all product reviews or negative product reviews only)
• Range – What range should trigger the alert (when applicable)
• Product List – Which products this alert should apply to
• Subscriber List – Who you want to receive this notification

The product list and subscriber list can be selected from your pre-existing lists or you can create a new one directly from this pop-up menu. Once you have made all of your selections, you can click “Create Alert” to finish creating this custom alert. You will then return to the Alert Settings screen, where you can review your new alert and toggle it on or off.

List Management

Right next to the “Create Alert” button on the Alerts Setting page is the “List Management” button. Clicking on this button will show you all of the Product Lists and Subscriber Lists that you have already created in separate tabs, and allow you to create new ones using the “Create List” button. Clicking on that button will prompt you to build out your list with relevant products or contact information.

• Product Lists – You may want to apply certain alerts to all of the products in your Amazon store. But there may be other alerts that you only want to apply to a specific group of products. This could be based on performance, category, advertising campaigns, or any other factors that you can come up with. Product lists make it easy for you to group products together in a way that makes sense for your business and strategies
• Subscriber Lists – If your Amazon business has a team, subscriber lists will help you to manage which team members receive each type of alert. For example, you may want negative product review alerts to go to your customer service team and account health alerts to come directly to you. Create subscriber lists to make the process of sending certain alerts to specific teams an easy one.

How To Use the Alerts Dashboard

The Alerts Dashboard page can also be accessed using the bell icon on the top right corner of your FeedbackWhiz account. This page gives you an in-depth look at all of the critical events happening on your Amazon account based on the FeedbackWhiz alerts that you have set up.

Search and Sorting Options

By default, all alert messages will be on display when you first open the alerts dashboard. There are plenty of options in place however to help you narrow down your dashboard to only show certain alerts if you are looking for something specific:

• Service – Sort by the type of alert
• Condition – Once you have selected the service, narrow your search down further with specific alerts
• Rating – Sort by rating type when applicable
• Progress – Narrow you search down to the progress of the alert in question (new, open, in progress or resolved)
• Notes – Alerts you have taken notes on, haven’t taken notes on, have taken notes on today or have taken notes on yesterday
• Product Search – Search by specific products
• By Labels – Use labels that have been created in the Product Manager page
• Date Period – Select a range of dates to show alert messages from

After you have narrowed down your custom Amazon alerts using the criteria above, you can sort your results by date, product review ratings, feedback ratings, or progress status in descending or ascending order.

Stats Cards

Right below all of these search and sorting options are your account’s alert stats cards. These four cards give you the following information at a glance:

• Resolved Alerts
• Product Reviews (Positive, Neutral and Negative)
• Feedback Received (Positive, Neutral and Negative)
• Notes

Alerts Dashboard Table

The Alerts Dashboard table is where all of your alert messages are displayed. The table has each of the following columns:

• Created – The time and day the alert was created
• Service – Which service the alert falls under
• Alert Message – Details of the alert
• ASIN – The product the alert was created from
• Star Rating – How many stars you received (if the alert is a review or feedback)
• Notes – Notes that you or your team have taken
• Labels – Labels from other subscribed services are displayed here including Order Manager (Yellow), Feedback Manager (Teal), Profits (Purple), Product Monitoring (Blue) and Product Review (Green)
• Progress – “New” by default, can be updated to Open, In Progress, or Resolved

You can use the drop down menu on the top right corner of the Alerts Dashboard table to select how many alerts you want to display at a time. On the top left corner of the table, you can select all by checking the box above the alerts to initiate bulk actions.

What Makes FeedbackWhiz Alerts Essential For Your Business

FeedbackWhiz Alerts is a robust tool that puts the power of 24/7 monitoring on all of the vital parts of your Amazon business at your fingertips. FeedbackWhiz understands that no two business are exactly alike and has built out advanced customization options to ensure that you get the specific alerts that you need when and how you want them.

With the peace of mind and security that FeedbackWhiz Alerts provides, you can focus your valuable time and energy on optimizing the profitability of your business without needing to worry about missing anything important. You can try out this incredible service and get full access to all of our Amazon seller tools with a free 30-day trial today.

Amazon product reviews are an extremely valuable resource for both buyers and sellers alike. They provide insight into the quality of the product and the experiences that buyers are having with them. Potential buyers can use this information to help them make their purchasing decisions, and sellers can make adjustments to their products or listings based on what they have learned from their customers’ feedback.

Unfortunately, some sellers miss out on this valuable input as they don’t have the time to comb through all of the product reviews they receive. This problem is solved by the new FeedbackWhiz Review Summary Tool. Amazon sellers now have a much more efficient way to collect and analyze the important product reviews that customers leave. In this article, we’ll provide a preview and tutorial of the AI-driven FeedbackWhiz Review Summary Tool.

What Makes FeedbackWhiz’s Review Summary Feature So Useful



Being an Amazon seller is often a rewarding experience, but it is also usually a time-consuming one. Whether you run your Amazon business on your own or have built out a team to scale up operations, there are many different facets of your e-commerce business that require your attention every day. Anything that can be automated without any drop-off in quality makes everything run more smoothly and opens up time that can be spent elsewhere.

FeedbackWhiz has many excellent tools and services that help sellers on a daily basis including Feedback Management, Email Automation, 24/7 Monitoring, Profit & Loss Tracking, and now customizable product review summaries as well.

Using the power of artificial intelligence, the FeedbackWhiz Review Summary tool compiles all of the important data and recurring themes from the product reviews that your product receives and then delivers this information to you in a concise and easy to read message. Instead of reading through dozens of recent product reviews yourself and taking detailed notes to identify trends, you can generate a review summary in a matter of seconds.

Requesting a Review Summary

Now that we’ve covered what the Review Summary tool is and how it works, let’s go over how you can generate review summaries from your FeedbackWhiz dashboard.

When you click on the products tab and select Product Manager, all of your products will be displayed with the following columns: ASIN/SKUS, Product Title, Price, Units, Revenue, Offers, Reviews, and Review Summary. If you have generated a review summary for a specific product before, it can be accessed from the Review Summary column. If not, hovering over this column will cause a “+” icon to appear, prompting you to request a summary.

Once you have clicked on the “+”, a Request Review Summary window will open. On this window you can customize the summary you are requesting with the following options:

• Summary Format – Paragraph of sentences or a List of bullet points
• Review Type – All Ratings, Positive Reviews Only, or Negative Reviews Only
• Verified Purchase – Any, Verified Purchase Only, or Unverified Purchase Only
• Review Start Date and Review End Date – Date range of reviews to include
• Max Sentences For Summary – 2, 3, 4, 5 or 10
• Max Reviews For Summary – 10, 25, or 50

After you have made all of your selections, you can click on the “Request Summary” button. This will generate your review summary to your specifications in just a few moments.

Reading Your Review Summary

If you selected the paragraph format, your product review summary will be delivered in a paragraph that clearly and concisely lets you know what your customers are saying about your product according to the reviews included in the report. The same information is displayed in quick and easy to read bullet points if you selected the list format. In both formats, you will also see prominent keywords that came up in your reviews displayed above your review summary.

The whole process is as simple as that. With just a few clicks, you’ll have access to customized reports that can be regenerated with different criteria whenever you need them. The FeedbackWhiz Review Summary tool will give you unrivaled insight on the products in your Amazon store directly from your customers. You can try this and all of the other amazing tools offered by FeedbackWhiz with a free 30-day trial today.

Amazon Prime Day has become one of the biggest annual shopping events of the year since its inception in July of 2015. It is a testament to how powerful Amazon is in the retail marketplace that it was able to essentially create its own holiday each summer that is exclusively available to Amazon Prime members.

The date for Prime Day this year is July 12-13, per Amazon’s recent announcement.

That said, Amazon Prime Day 2021 was held Monday, June 21 through Tuesday, June 22, 2021. That’s unusual timing for the sale. If Amazon chooses to repeat the early timing for its Amazon Prime Day 2022 sale, it’s possible that Prime Day could fall on Monday, June 20 and Tuesday, June 21, 2022.

In 2021, consumers purchased $11.2 billion worth of goods on Amazon during Prime Day, up 7.7% from $10.4 billion in 2020. But consumers also shopped with other retailers during the Amazon-manufactured retail holiday. Here’s a full data analysis of Prime Day, according to digitalcommerce360.

This guide will cover everything you need to know — tips to maximize profits, key metrics to monitor, promotional tools to increase reach and more — to prepare for Amazon Prime Day 2022.

Prime Day Tips, Strategies and Reminders

1. The Cost of PPC Campaigns Are Astronomical

Amazon’s Prime Day brings millions of customers to Amazon looking for savings, and it also brings out plenty of competition among sellers fighting for those customers’ eyeballs. This means that your normal PPC campaigns will almost certainly be affected, especially in the more competitive keywords where some sellers might be increasing their budget for the event.

Unfortunately, advertising costs have grown exponential. Of the first 20 products a shopper sees, only four are organic results. Costs have risen so high, that sellers spending upwards of $10m on advertising are now spending $0 per month on advertising!

We are Amazon’s #1 drinkware supplier. In 2022 we will sell over 4 million tumblers and water bottles.

Over the past few years, we have spent over $10 million on Amazon ads.

This month our budget went to $0.

A thread about our change of heart with Amazon Advertising:

— Bryan Porter (@jbryanporter) March 25, 2022

Carefully consider your PPC strategies leading up to Prime Day so that you aren’t caught off guard without a plan or a budget. In some cases, especially for your best-selling and highest-margin items, it may be worth it to pay the extra money to stay competitive for your highest performing keywords. But in other instances you may be better off reallocating your advertising funds into other keywords or different products. Test different options out in the weeks leading up to Prime Day so that you can see what PPC strategies are most likely to increase sales in advance.

2. Confirm That All of Your Listings Are Optimized

You only get one shot at a first impression, and that first impression is going to be pretty important considering how many of them you will be making on Prime Day 2022. Any important keyword that you leave out of your title or a confusing picture may lead to dozens or even hundreds of potential customers clicking on a competitor’s listing instead of yours. And when they have clicked on your listing, any confusion in the description or issues with the product page could lead them to buy from a competitor instead of you.

Occasionally combing through your listings for any imperfections or areas for improvement is a good habit to get into anyway. Prime Day coming up gives you a great reason to do so across your entire Amazon store.

Related: Amazon A+ Content: 4 Best Practices to Inspire Your Product Listings

3. Consider Including Product Inserts in Your Packaging

Including product inserts in your Amazon products is a great way to market your brand and to take advantage of the increase in sales that you will experience on Prime Day. By including information about how your customer can reach you or a coupon on their next purchase, you can separate yourself from other brands, generate more product reviews and convert more of your buyers into repeat customers.

4. Price Your Products to Compete

Prime Day is all about savings from the consumer’s perspective. Obviously turning a profit is always the goal from the seller’s perspective, but on Prime Day there can be a strong case made for quantity over quality of sales. Generating a large number of sales with competitive pricing may cut into your short-term ROI, but the product reviews, brand recognition, and product ranking boosts you receive from these sales will pay dividends in the long run. Keep close tabs on how your top competitors are pricing their products and make sure to stay competitive with them on products that you can afford to do so.

5. Advertise and Promote on Non-Amazon Platforms

There is no better time to use advertising and social media promotions than Prime Day. The holidays are a great time to use these tools too, but during the fourth quarter you are competing with all retail stores. Since Prime Day is exclusive to Amazon, many sellers focus their entire advertising budgets on PPC campaigns. Instead, some savvy sellers use other tools like Facebook Advertising or discounts on social media to drive traffic to their product listings. Side step competitive Amazon PPC bidding wars and experiment with offsite ads that funnel customers directly to your product listings and seller store.

6. Prepare Your Website and Social Media Platforms

Now is the time to act if you’ve been waiting on starting a website for your brand or being more active on social media. As mentioned above, Prime Day 2022 offers a golden opportunity to reward your community for their loyalty with additional savings. It’s also a great time to let people who aren’t already part of your online community see the benefits of joining. Amazon sellers who effectively utilize off-Amazon advertising tools open the door to boosting their Prime Day sales and building momentum going into the third and fourth quarters of the year.

7. Study What’s Hot and Current Trends…

Identifying Amazon trends is easy thanks to Amazon itself. Using the “All” drop-down menu in the top left corner on Amazon’s main page, you can easily access products that are “Best Sellers,” “New Releases,” and “Movers & Shakers.” These valuable pages let you navigate into specific keywords and niches to see what’s new and hot in the categories that you sell in on Amazon.

Do any of your products compliment a current hot item? Do you have time to roll out a new product that falls in line with a current trend? Knowing what’s trending can help you brainstorm ways to advertise or update your product listings.

Learn the 6 fastest growing categories on Amazon.

8. …But Out-of-Season and Cold Items Will Sell, Too!

It is great to know what is trending and use those trends to your advantage. But keep in mind that Prime Day brings millions of potential buyers to the site looking for all kinds of different things. Many customers will be looking to get great deals on out-of-season items and even jump-start their holiday shopping. Prime Day impulse buying is popular too as many  customers are more driven by deal-hunting than actual necessity.

Don’t make the mistake of focusing all of your energy on your best-selling and most relevant items. Prime Day 2022 offers a great opportunity to target bargain hunters and unload some of your less popular or out-of-season items.

Tools That Will Help You Build Prime Day Campaigns

To get the most out of Prime Day, it is wise to use the tools at your disposal. There are some Prime Day-exclusive promotional tools offered by Amazon that you can use to drive sales as well as some FeedbackWhiz Seller Account Tools that can help you navigate through Prime Day and beyond.

Prime Day Promotional Tools Offered by Amazon:

1. Prime Exclusive Discounts

Prime Exclusive Discounts can be accessed from the “Advertising” drop-down menu on your Amazon Seller Central page. Once you click on “Create Discount,” you will be brought to a page where you can upload these discounts either one at a time or in bulk. Prime Exclusive Discounts are only available to Amazon Prime members and are extremely popular on Prime Day as users can see the normal price displayed with a strikethrough so they know exactly how much they are saving on these deals.

Per the Prime Exclusive Discounts Creation Page, items must meet all of the following guidelines to be eligible for Prime Exclusive Discounts on Prime Day:

• Item needs to be nationally Prime shipping eligible FBA product.
• The Prime Exclusive Discount must meet all regular eligibility criteria.
• Product must have at least 3.5-star rating or no rating.
• The discount must be at least 20% off the non-prime member non-promotional price.
• The discount must be at most 80% off the non-prime member non-promotional price.
• You must be a seller with at least 4 Seller Feedback Rating when seller rating is available. Amazon looks at the last 365 day rating average if there are 10 or more ratings in that period. If there are less than 10 ratings in last 365 days, Amazon considers your lifetime average rating.
• The Prime exclusive discounted price must beat the lowest price for the ASIN in past 30 days by 5.0%. The lowest price in the last 30 days is the lowest order price for the ASIN in that period including all deal, promotional, and sale prices across all Merchants.

2. Prime Day Coupons

In the “Advertising” drop-down menu, you can also find “Coupons”. Clicking on “Create a new coupon” will allow you to create one coupon at a time or use a spreadsheet to upload coupons in bulk. Customers will be able to click on these vouchers when they add your product to your cart and their discount will be applied at checkout.

Having access to coupons on Prime Day also has certain eligibility requirements that are very similar to the ones listed above for Prime Exclusive Discounts.

Prime Day Seller Tools Offered by FeedbackWhiz

1. 24/7 Account Monitoring and Alerts

FeedbackWhiz’s account monitoring services alert you when:

• Another seller jumps on or off of your listing
• Your listing title changes
• You win or lose the buy box
• You receive a product review

These updates are useful to your business year-round, but they are especially important during big events like Prime Day as they can allow you to catch and address any issues that may come up with a customer or an opposing seller immediately.

2. In-Depth Profits and Accounting Analysis

The FeedbackWhiz Profits and Accounting Tool is an all-encompassing tool that lets you view every detail of your Amazon business on simple, intuitive graphs, charts and tables. You can see exact profits or losses for every product in your store over any time period. Analyze everything from Amazon fees to cost of goods and advertising integrations down to the nearest penny.

Features of this incredible tool include:

• Aggregate data from domestic and international Amazon marketplaces.
• View and analyze best and worst performing products.
• Break down details of all sales, profits, and expense metrics.
• Analyze data from custom labeled products.
• Convert to your currency of choice automatically.
• Manage Expense and Cost of Goods over time.
• Input Fixed or Recurring expenses for your business.
• Select dates and time frame of expenses.
• Assign labels and tie to specific ASINs.
• Input Cost of goods calculated by units.

3. Email and Request a Review Automation

One of the best ways to ensure that you take advantage of the sales and traffic that you bring in on Prime Day is to convert as many of those sales as possible into product reviews. Product reviews will strengthen your listings, improve your product rankings, and make customers feel more comfortable purchasing your products.

Whether you prefer to create email templates or automate when the “Request a Review” button is pressed, all of your options are covered through FeedbackWhiz’s Automated Email and Request a Review campaigns. Never miss out on an opportunity to request a review and always make sure that you are compliant with Amazon’s most recent Terms of Service with this helpful tool.

Key Metrics to Monitor on Prime Day

The increases in traffic and sales that come with Amazon’s Prime Day are generally always going to be positive at first glance. But it is only through analyzing the metrics on your business in the weeks leading up to Prime Day and the weeks after that you can really measure your success and make adjustments in the areas that need them. Here are six seller metrics that you should track around your Prime Day promotions.

1. Average Unit Retail (AUR)

The Average Unit Retail (AUR) on a product is calculated by dividing your total revenue in dollars (net sales on the product) by the total number of units sold. For example, if you have earned a total revenue of $2000 across 50 units, the AUR on this product would be $2000 divided by 50 units = $40. An AUR that is too high can lead to a lower number of sales as your competitors may have an edge over you in pricing. An AUR that is too low, on the other hand, could point to room for additional profit if the price were raised.

An efficient Profits and Accounting tool can help you to keep track of all of the AURs in your inventory. Optimized pricing is important all year long, but it is especially important on high-traffic, high-competition events like Prime Day.

2. Order Defect Rate (ODR)

Your Order Defect Rate (ODR) is the metric that keeps track of your customer service. Amazon considers an order defective if any of the following occur:

• An A-to-Z Guarantee claim is made
• A customer makes a chargeback
• A negative review is left (1 or 2 stars)

Amazon requires its sellers to maintain an ODR of less than 1% at all times to keep their accounts in good standing. Sometimes negative feedback or product defects are unavoidable, but keeping a strong focus on excellent customer service should ensure that the number of satisfied customers you have heavily outweigh those that are unsatisfied.

3. ACoS and TACoS

More advanced metrics like ACoS, TACoS, and ROAS may seem intimidating at first glance, but once you understand what they are, they can be a valuable metric to include in your business analysis strategies.

ACoS stands for “Advertising Cost of Sales”. You solve for this metric by dividing the total number you spend on Pay-Per-Click (PPC) advertisements on a product by the total number of sales generated by these ads. For example, if you spend $50 on advertising a product and those ads produce $250 in sales, your ACoS for this product would be $50 (ad spend) divided by $300 (sales from ads) = 20%. Amazon sellers ideally want low ACoS scores as these indicate the highest return on investment for you PPC campaigns.

TACoS (Total Advertising Cost of Sales) takes a more complete look at the effects of your PPC ads by counting your total sales on a product instead of just those that came through your PPC campaign. Sticking with the example above, if you spent $50 on PPC advertising and generated $1000 in total sales on that product, your TACoS would be $50 divided by $1000 = 5%. Sometimes for high volume events like Prime Day, it may be worth sticking with a high-ACoS campaign if it is creating brand recognition and leading to overall growth in sales that are likely to create long-term value.

4. Conversion Rates

Unit session percentage rates are more commonly referred to as conversion rates on Amazon. Conversion rates are solved for by dividing the total number of ordered items by the number of viewer sessions on your product page. More simply, this metric shows you what percentage of people who are visiting your product page actually end up buying your product.

If you have a product with low conversion rates, consider the following potential fixes:

• Lowering the Price
• Keyword and Listing Optimization
• Number and Quality of Reviews
• Improved Deals on New Products

Keeping track of your conversion rates in both the short term and the long term is extremely important. Try to learn from your biggest conversion successes and failures to that you can use that information on future product listings.

5. Product Rankings

Your product rankings can be found in your Amazon Seller Performance Metrics. These rankings are determined by how many sales you have made and the number of product reviews that these sales have generated. These product rankings are updated every hour and have a direct effect on your product’s organic search rankings.

Fortunately, sales made while a product is on sale or during an event like Prime Day count towards your sales rankings, so you may still rank highly and reap the positive rewards even after you readjust your prices or Prime Day ends. Consider pushing your best-performing products even harder with advertising to work your way up to the top of some of the keywords in your category.

6. Buyer-Seller Contact Response Time (CRT)

To keep your Amazon seller account in good standing, it is important to respond to all messages you receive from buyers within 24 hours. This is a good rule of thumb to follow at all times, but it’s especially important when millions of additional people are buying on Amazon and expecting exceptional products and customer service. Your Contact Response Time (CRT) lets you know how long on average it takes you to respond to messages that your Amazon store receives.

Seller Fees to Monitor On and After Prime Day

Earlier this year, we covered the increase in seller fees that was scheduled for the middle of the year. You can review all of these fees using the links below to see what Amazon sellers were charged before June 1 and what they will be charged moving forward. Most of these fees impact sellers that use FBA fulfillment centers, which means that inventory fulfilled by FBA during and after Prime Day will be affected.

Amazon FBA and referral fee changes:

What To Do After Prime Day

1. Readjust Your Prices

After the dust on Amazon Prime Day has settled, some of your prices may need to be adjusted. Prices that you lowered to compete with opposing sellers can be returned to their normal levels. Conversely, products that didn’t sell during Prime Day may need to be priced even cheaper, especially if they are not performing well and ones that you are trying to clear out. Whatever the case may be, repricing in the days that follow Prime Day and then again a week or two later is critical to maintain momentum and avoid a post-Prime Day dip in sales.

Related:The 5 Step Guide to Maximize Profits After Prime Day.

2. Reassess Advertising Campaigns

The same rules apply for advertising campaigns. In most cases, you will be able to return your PPC campaigns back to their normal levels after Prime Day, but you may also need to change some strategies entirely based on how various products performed. Make sure to update your advertising campaigns to accurately reflect your advertising budget and the post-Prime Day landscape.

3. Correct Any Inventory Issues

Providing inventory to Amazon’s FBA warehouses is an inexact science. This is especially true for an event like Prime Day where some products perform way better than you expect and others perform far worse. Replenishing understocked items as quickly as possible will ensure that you don’t lose sales. Repricing or removing overstocked items will help you to avoid being hit hard by Amazon’s storage fees.

4. Take Notes for the Fourth Quarter

With the help of a comprehensive Profit and Loss Tracking Tool, you will have plenty of fantastic data to comb through after Prime Day is over. You can see exactly what worked, what didn’t, and what your profit margins were on your best and worst performing items. It doesn’t feel like the holiday season during the hot months of summer, but the fourth quarter is right around the corner. Use the successes and failures that you had during Prime Day 2022 to inform your inventory, advertising, and product creation decisions ahead of the next big Amazon sellers event when the fourth quarter comes around in October.

Dominate Amazon Prime Day 2022 With FeedbackWhiz

FeedbackWhiz provides advanced software automation tools to boost the performance of your Amazon business. This includes tools to automate email campaigns, improve seller feedback, get more product reviews, monitor product listings and analyze seller profits and accounting data. It’s the ultimate all-in-one Amazon automation tool to achieve higher sales, better feedback and reviews, with sophisticated data analytics, in a single platform with a single login.

In short, it’s a one stop solution to help you dominate Amazon Prime Day.

Free 30-Day Trial

Interested in learning more about the FeedbackWhiz suite of Amazon seller management software products. Sign up for a free 30-day trial.

*Editor’s Note: This Amazon Prime Day guide was updated on June 17, 2022.

In this installment of the FBA & Friends Series, the crew discusses Amazon’s announcement of Prime Day (July 12) and what sellers can do today to ensure they’re taking advantage of Amazon’s annual sale and deals. Also: What did Amazon agree to do with data in Amazon Europe? Should sellers sign anti-trust legislation with Amazon? And when do drone fees start becoming a thing?

Don’t forget to check out the other resources below!

After months of preparation and anticipation, Prime Day is finally here. There was plenty of great content published in June both about Prime Day and Amazon in general, and we know that you may have missed some of it as a busy Amazon seller preparing for the big sales event. We’ve got you covered with this compilation of what Amazon sellers may have missed in June of 2022.

Related: Here’s what you may have missed in May 2022.

Amazon Prime Day

Prime Day Announced; Amazon to Share Data; Sellers React; Drone Deliveries are Here

Sam Nedimyer and Dave Consolazio talk about the announcement of Prime Day, drone deliveries, and much more in the second episode of FBA & Friends. Each story in this video blog is time-stamped to make it easy to jump to the stories you want to hear more about.

Amazon Is Dropping Hints of a Second Prime Day in Fall

The ink hadn’t even dried on the announcement of this month’s Prime Day before new rumors started cropping up about a potential second Prime Day taking place this Fall. Gizmodo has more details about the rumored event, which could take place during the fourth quarter.

Amazon Briefing: Some third-party sellers are rethinking their Prime Day discounting strategy

For buyers, Prime Day is all about finding deals and saving money. But for sellers, discounting strategies must be carefully crafted to maintain profitability. Modern Retail talked to some sellers about their strategies for this month’s Prime Day event.

6 Amazon marketing strategies to implement in 2022

While these six marketing strategies from Search Engine Land aren’t catered specifically to Prime Day, the lessons learned here can certainly be applied. This list is well worth a read for both new and experienced Amazon sellers alike.

Amazon Statistics and News from June 2022

Amazon offers to share data, boost rivals to dodge EU antitrust fines

Amazon is on thin ice in Europe due to its lack of transparency on a number of different things. To avoid paying potential fines, Amazon has agreed to share marketplace data with sellers. Learn more about this legal development in this Yahoo Finance article.

Second N.J. judge finds Amazon can be sued as ‘seller’ of third-party product

There has always been some legal confusion among third-party sellers as to where liability should fall if a consumer has an issue with a product. Reuters’ reports that this legal ruling could set the precedent  that Amazon is responsible for all of the products sold on its site, even those sold by third-party sellers. 

Pakistan Sellers Are Getting Into Amazon

Amazon truly is a global brand, and evidence of that can clearly be seen in the thousands of sellers that have started doing business on Amazon since the marketplace became available in Pakisan in May of 2021. Marketplace Pulse has the numbers on Pakistan’s rapid growth in new sellers.

Amazon Rolls Out New Workflow for Replenishing FBA Inventory

Amazon is replacing its current fulfillment system with a new one called “Send to Amazon”. This new system has already received plenty of negative feedback from sellers, but it will become the only fulfillment option available to sellers when the old workflow becomes obsolete after August 31, 2022.