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1. What Amazon Displays and What Consumers See

Other folks come to Amazon to shop for and analysis.

So, Amazon’s search algorithm is all about conversion and gross sales pace.

However gross sales are tied to placement on a seek effects web page. In the end, the general public purchase from web page 1, and out of those, they generally tend to shop for the primary few pieces displayed.

That’s why the A10 set of rules ranks its seek effects in keeping with key phrase relevancy, conversion charge, buyer pleasure, and retention.

It is a transparent departure from the A9 M.O.: score key phrases in keeping with the order of look (name first, back-end 2d, bullet issues 3rd, and so on.).



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